Venik Brushes: Traditional broom made in rural community from natural grass crops.

Today I was introduced to the ‘Venik’ brush for the first time.  An amazing aroma engulfed my living room as a bundle of brushes were laid on the table.  It was sweet and summery, like the aroma of being in a traditional working windmill while the wheat is being ground.    

Venik Brush aka Serge Brush

Venik Brush also known as Serge Brush

 

The Venik brushes are made from a natural sorghum grass which gives these durable grassy stems with rich natural colours.  These straw like stems are bunched together and bound with natural or recycled fibres to create the handle, then split and bound towards the fibrous ends to create a traditional and natural broom that looks good enough to hang on the wall as a conversational piece.    

“A Venik is a light and stylish addition to the home and should make a joy out of household tasks.  Veniks are made in Eastern Europe out of entirely natural materials at the hands of skilled craftsmen.    

Venik is a tried and tested concept, is very durable and sell by the million in Eastern Europe, Africa and Asia. They are versatile and are used for multitudes of tasks such as brushing hard and carpeted floors, patios, decking, clothes, cars, as well as dusting and getting at hard to reach places.    

As they are made of natural materials, they will not create static electricity, therefore they are better than any plastic brush.  By buying Venik brushes you will support a rural community who have made these brushes for generations.”    

After the meeting, we talked and played around with the brush for a while discussing the handling and abilities.  We were amazed that despite the purposely shorter handle, there was no difference in posture than using a longer handled broom, but with the Venik brush, it was a one-handed job while our standard broom required both hands.    

The flexibility of the brush head allowed sweeping under shelves and low places simple and quick, while our hard-headed broom was noisily banging into furniture and wouldn’t flex under the dining chairs without having to stoop and lower the angle.     

The Venik brush then sat happily near the fire-place looking elegant while the horrid purple plastic broom we’ve had for years got hidden away in disgrace again.    

I simply fell in love with these brooms at first sight and wanted to share the experience to find out if you would like to get your hands on one too.    

Less than a dozen of these amazing brushes were brought over to test the market.  I have been given the opportunity to put five of these Venik brushes on our website and to become the first UK site to sell them.  I would love to hear your views too…

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